Social media is just as important, if not more important, than your website, business card, location, or most things within your control.
The reason for this is simple: the pure volume of users in social media on a daily or even hourly basis. There are more users on social media sites than was ever imagined possible, thus creating a marketplace for unlimited potential beyond the daily commute or web search. It is a simple and highly efficient way of reaching your current and potential customers. Run a special, introduce a new product, get feedback, or promote an event. This is pivotal for business, not only to be there to increase exposure, but to manage your image, and manage what people say or think about you.
We offer social media setup for the 3 main services with all of our site design packages because social media is crucial to business success. Even if you already have a Facebook, Twitter, Google + or any other social media account, having consistency, solid presentation, and proper linking between all accounts is crucial.
Even more crucial is constant monitoring of your account and reputation; you will find happy people praising you to the entire friend list, or doing just the opposite. Good or bad, it happens everyday regardless if we deal with it or choose to turn a cheek, it is real and is happening all the time. The difference is being there and being either proactive or reactive to the social world around your business. Being able to utilize your most powerful marketing tool for little to no cost in the largest audience on earth is priceless, be sure to maximize your opportunity!